CHALLENGE

Blade HQ knows blades; they are a leading e-commerce store that boasts an amazing verity of knives and cutlery to fit any budget. With an already commanding search engine presence, they wanted insight into maintaining current rankings and recommendations as they made a substantial visual transition to a new site design; heightened concern came from witnessing two major competitors that had lost a majority of search volume after site-redesigns ultimately causing them to shut the doors.