approach

We started by working to better understand the company, buyer, and market through primary and secondary research; through in-person interviews, phone interviews and surveying. Then we completed a comprehensive competitive analysis to better understand the market and gain further insights, for use in choosing marketing channels and in order to position the client in relation to their competitors.

During this process, it became clear that the two major losses in traffic had resulted from major Google algorithm shifts. These findings provided us with a solid foundation to recommend changes to bring the companies site into compliance with SEO best practices.

With this information, we transformed the existing brand strategy and identified opportunities for growth in multiple marketing channels. We then launched a solid marketing campaign combining the power of content marketing with social channels, Search Engine Optimization, and pay per click marketing. During this process, we also led design and development teams to completely transform the former website with improvements to aesthetics, buyer experience and mobile usability.

In addition, we reached out to the fan base for Gnarly products and created an atmosphere that generated unique client engagement and subsequently natural customer generated content.