approach

We started with an audit of current methods and established an analytics baseline to grade our efforts moving forward. We completed a competitive analysis to better understand the current landscape regarding competitors and messaging.

From day one we made changes to Pay Per Click campaigns and refined the current keyword strategy to move away from non productive keyword phrases.

We launched a major overhaul of the current website that included enhancements to make the site more mobile friendly and changes to increase Search Engine Optimization.

In addition, recommendations were made regarding messaging and content architecture to better aid the potential client through the decision process.