SAAS—WORKFORCE SERVICES
COMPLETE DIGITAL TRANSFORMATION
HEAD OF MARKETING
CHALLENGE
SwipeClock had slowing growth, an outdated brand, website and almost no measurable marketing footprint. Although traditional sales avenues like trade-shows and direct account management had yielded marginal growth, these methods were beginning to show diminishing returns.
approach
Utilized Agile, Scrum, and Management by Objectives methodologies to organize the work of our internal team and outside agency resources. Developed a 2016 marketing plan with specific strategies and tactics to achieve target goals within a defined budget.
Completely transformed the company’s brand strategy and aesthetics, resulting in sweeping changes to print and digital brand touch-points.
Digital transformation included the launch of a new website, ux, and design changes to core (SAAS) product offering incorporating new brand strategy, design, voice, tone, and messaging. Implemented inbound content marketing strategy and MarTech stack, including Pardot—marketing automation, Salesforce, WordPress, Google Analytics, and custom real-time KPI dash-boarding.
- Revitalized Brand Strategy; Targeting, Positioning, Messaging, and Identity
- Pardot & Salesforce Marketing Automation
- Content Marketing for SEO & Lead Generation
- Multi-channel Marketing Campaign Attribution for ROI
- Increased lead generation by 122%
RESULTS
250+
Top 10 Google Search Results
122%
Increased Qualified Leads
79%
Increased Revenue
“Bryan is a creative and strategic marketing leader. He is as adept in analytical pursuits as he is in creative endeavors. I have seen Bryan generate a creative, data-driven marketing strategy and then execute against it with incredible dedication and collaboration.
While most leaders are either strategic or operational, with Bryan you get both.
I watched Bryan convert an understaffed, demoralized marketing team into a cohesive, productive department in seven short months. Even though he was given no resources to hire additional talent, he crafted a comprehensive marketing strategy, rebuilt our marketing website, boosted inbound leads by more than 100%, designed an impressive rebrand, and produced publications that channel partners clamored to use in their own marketing.
If you ever have an opportunity to work with Bryan, take it. Not only is Bryan one of the most honest and hard working executives I’ve ever met, he is an absolute pleasure to work with. His ability to build up a team and collaborate with other departments is unparalleled.”
DANE WILLIS
SR. PRODUCT MANAGER / SWIPECLOCK
“In the six months that I have reported directly to Bryan, he’s proven to be an exemplary manager. He is an excellent leader who sees the bigger picture, creates the right strategy, and helps his team execute. What makes Bryan stand out as a supervisor is the guidance and credit that he gives his team. On top of that Bryan has personally taken the time to help me learn, develop new skills, and further my career. I always find myself impressed with his undeniable work ethic and the lengths he is willing to go to get the job done. And, of course, his sense of humor and positive personality make every day at the office fun. Bryan is a real asset to any company because of all of the above and more. I have greatly enjoyed working with him and, like many, would happily work alongside him anywhere.”
BRECKEN HUGHEY
MARKETING COORDINATOR / SWIPECLOCK
“I have worked with Bryan for over a year now and have enjoyed every minute of it. When you want something done and done right, you go to Bryan. Bryan is a master at bringing materials together for his team to produce high quality marketing assets. He and his team have worked side by side with Product, Sales and Support to make sure the company delivers to the market what was promised. SwipeClock is lucky to have him as their head of Marketing and he has proven that he can deliver on results when asked to. His character and work ethic make him a great asset to any company and I am proud to work along side him.”
BRANDON WATSON
SR. PRODUCT MANAGER / SWIPECLOCK
“Bryan is a talented, results-oriented marketing leader—and a great visual designer with coding chops to boot—with an unimpeachable integrity and work ethic. He can deliver on vision, strategy and execution. His positive nature, honesty, candor, and example of hard work sets a standard that is hard to ignore and can elevate all who come in contact with him.
In the time I’ve worked with Bryan, I have seen him take and build up a successful team which collectively is far greater and more effective than any of it’s individual parts. Our cross-departmental collaborative efforts have been no exception to what I have come to expect from him and his team.
I would gladly work with Bryan anywhere, anytime. All he needs to do is ask and I’ll be there.”
TY HATCH
LEAD UX DESIGNER / SWIPECLOCK
“Bryan is a brilliant digital marketing presenter with many years of experience! He successfully runs websites, manages and pushed his employees to be there best, and is an amazing marketer. He is extremely enthusiastic about his work which is infectious, makes it fun to learn, and easy to remember. He always has a creative, positive outlook and he’s good at organizing and bringing people together. His presentation style is open and inviting to questions, engaging, and thorough. If you have marketing questions, and want to have fun while learning, Bryan is your guy!”
TYLER HANSEN
CHANNEL RECRUITMENT DIRECTOR // SWIPECLOCK
THE WORK
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I love to solve problems—little, big, simple, complex—whatever necessary to produce results.
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