cbd // ecommerce
North America Director Marketing & UX
Nature’s Sunshine
cHALLENGE
Nature’s Sunshine Products, Inc. is a leading natural health and wellness company engaged in the manufacturing and sale of nutritional and personal care products. NSP is a public company (NASDAQ: NATR) with annual revenues of approximately $340 million. qemp is a new startup—powered by Nature’s Sunshine. The challenge was to launch the very best CBD in the market and utilize 50 Years of herbal expertise in the launch of the ultimate botanical “CBD”.
approach
Architect of Go-To-Market strategy and business opportunity—including 360° integrated marketing plan, development of brand strategy, messaging, positioning, identity, website and launch assets.
RESULTS
8
New Products Launched
5.33%
Ecommerce Conversion Rate
THE WORK
STRATEGY
I acted as one of a hand full of qemp’s founding team from ideation to launch acting in the capacity of Strategist, Architect and Head of Marketing and UX
Launch Plan
- Market Research, SWAT, Competitive Analysis.
- Opportunity Analysis, Business Case Development
- Brand & Product Strategy; Targeted Personas, Positioning, Messaging and Brand Identity.
- Development of 360° Go-To-Market Campaign including financials including budgets, forecasting, creative briefs and execution frameworks.
- Ecommerce development including specific legal requirements, industry leading affiliate program and social sharing platform.
Let's Talk
I love to solve problems—little, big, simple, complex—whatever necessary to produce results.
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